When Jinny Nevatia, founder of Advaita, set up her company she had only wanted "to enchant and conquer!". Hence the company’s name. Through a mix of passion, immense energy, and creativity Advaita soon created a place for itself in the event planning industry. Having an impressive record in effective management of several high profile events for various Bollywood celebrities like Shreya Ghoshal, Fawad Khan and other theatre and film festivals, Advaita has grown in leaps and bounds in the last couple of years. Advaita specializes in theme weddings, corporate events, promotions, conferences, concerts and other events. Jinny is part of the core team of Sg.SAIFF and the chief coordinator for the festival.